Citations

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1. Zbooker, Alex. “The Future of Gender Marketing and Gender-Based Consumer Segmentation.” Medium, Medium, 24 Apr. 2020, medium.com/@namegenderpro/the-future-of-gender-marketing-and-gender-based-consumer-segmentation-725fd3c66209.

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2. B., Angel. “Gender Marketing Differences Within Beauty and Skin Care.” HALO RITUALS, HALO RITUALS, 27 Mar. 2019, www.halorituals.com/journal/the-marketing-inequality-in-the-skin-care-industry.

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3. Elsesser, Kim. “The Link Between Beauty And The Gender Gap.” Forbes, Forbes Magazine, 28 Oct. 2019, www.forbes.com/sites/kimelsesser/2019/10/28/the-link-between-beauty-and-the-gender-gap/.

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4. “Old Spice: Men Have Skin Too: Wieden+Kennedy.” An Independent Creative Network, 2020, www.wk.com/work/old-spice-men-have-skin-too/.

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5. Chiquoine, Jackie. “Men's Personal Care Market Is Ripe for Disruption.” Launch Pad, Good Company, 18 Feb. 2020, www.uschamber.com/co/good-company/launch-pad/mens-personal-care-beauty-market.

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